The Effective Ways of Recruiting Lapsed Blood Donors: a Stratified Randomized Pilot Study
This trial is active, not recruiting.
|Treatments||text message, telephone|
|Sponsor||Guangzhou Blood Center|
|Start date||November 2015|
|End date||March 2016|
|Trial size||1188 participants|
|Trial identifier||NCT02646059, GuangzhouBC1|
Blood donor recruitment is an important issue in every country, since the blood supply pressure become more and more intense. Donor retention is even more important, because it is easier to recruit an old customers than a new one. Therefore, figuring the most effective ways of recruiting lapsed blood donors and understanding the reasons of not donating blood again is critical and vital for the development of blood donation.
|Endpoint classification||efficacy study|
|Intervention model||parallel assignment|
|Masking||single blind (subject)|
Blood donaiton rate
time frame: four to six months
Reasons of not donating again
time frame: 1 months
Male or female participants from 18 years up to 50 years old.
Inclusion Criteria: - Donated blood at least once between 2009 to 2013, and the blood test result is qualified. Exclusion Criteria: - Having donated again before intervened.
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