Overview

This trial is active, not recruiting.

Condition measure the grams and kilocalories of snack foods consumed in each condition.
Treatments healthy foods, unhealthy snack foods
Sponsor University of Tennessee
Start date August 2012
End date August 2016
Trial size 48 participants
Trial identifier NCT01694043, 8927B

Summary

The purpose of the study is to investigate the effect of watching a television show with healthy food commercials, unhealthy food commercials, or neutral commercials on the consumption of healthy snack foods or unhealthy snack foods. There are three hypotheses: 1) Women exposed to a television show with commercials imbedded advertising food will consume more food than women exposed to a television show with non-food related commercials.

2) Women will consume more food when exposed to a television show with commercials advertising "unhealthy" food as compared to a television show with commercials advertising "healthy" food.

3) Women will consume the most food when exposed to a television show with "unhealthy" food commercials and have "unhealthy" snack foods available to consume.

United States No locations recruiting
Other Countries No locations recruiting

Study Design

Allocation randomized
Intervention model factorial assignment
Masking single blind (subject)
Primary purpose treatment
Arm
(Experimental)
Participants will watch a 30-minute Saturday Night Live television show with non-food related commercials embedded.
healthy foods
While watching the tv show, participants will receive a healthy snack to eat (grapes and baby carrots).
unhealthy snack foods
While watching the tv show, participants will receive an unhealthy snack to eat (potato chips and chocolate chip cookies).
(Experimental)
Participants will watch a 30-minute Saturday Night Live television show with healthy food commercials embedded.
healthy foods
While watching the tv show, participants will receive a healthy snack to eat (grapes and baby carrots).
unhealthy snack foods
While watching the tv show, participants will receive an unhealthy snack to eat (potato chips and chocolate chip cookies).
(Experimental)
Participants will watch a 30-minute Saturday Night Live television show with unhealthy food commercials imbedded.
healthy foods
While watching the tv show, participants will receive a healthy snack to eat (grapes and baby carrots).
unhealthy snack foods
While watching the tv show, participants will receive an unhealthy snack to eat (potato chips and chocolate chip cookies).

Primary Outcomes

Measure
Total grams of snack foods consumed
time frame: 1 year

Secondary Outcomes

Measure
Measured kilocalories consumed
time frame: 1 year

Eligibility Criteria

Female participants from 18 years up to 30 years old.

Inclusion Criteria: - Age between 18 and 30 years - have a body mass index between 18.5 and 24.9 kg/m2 - Be a restrained eater (scoring >12 on Three Factor Eating Questionnaire - Report being a non-smoker - Perceive foods and commercials used in the study as appropriately classified in the study. Exclusion Criteria: - Currently dieting for weight loss - Currently taking any medications that affect appetite or food intake - Have a medical condition affecting eating or are currently following a therapeutic diet - Report disliking foods used in the investigation - Report having allergies to foods used in the investigation

Additional Information

Official title The Effect of Perceived Healthy and Unhealthy Commercials on Intake of Perceived Healthy and Unhealthy Snack Foods in Normal Weight, College-Aged, Dietary Restrained Women
Description The objective of this investigation is to investigate the effect of television shows with commercials perceived as advertising healthy foods and television shows with commercials perceived as advertising unhealthy foods on the intake of either perceived healthy snack foods or perceived unhealthy snack foods in normal weight, dietary restrained females. Forty-eight women will participate in this study and will be randomized to one of six conditions where they will be exposed to a 30-minute television show (Saturday Night Live) during which they will be given two different pre-measured snack foods to eat. The television show will have eight commercials imbedded within it. Of the eight commercials, five commercials will represent the study condition (five advertising healthy food, five advertising unhealthy food, or five non-food related commercials). The three additional commercials will advertise neutral products (banks) and will remain the same in each condition. Snack foods being used in this investigation are red grapes and baby carrots for the perceived healthy snack foods; and chocolate chip cookies and potato chips for the perceived unhealthy snack foods. The television commercials representing the unhealthy category include commercials advertising M&M's candies, Oreo cookies, Cheez-it crackers, 3 Musketeers chocolate bars, and Doritos chips. The television commercials representing the healthy category include commercials advertising Fiber One bars, Honey Bunches of Oats cereal, Nature's Path granola, Nestle fruit yogurt, and Musselman's apple sauce. The non-food related television commercials include commercials advertising All-State car insurance, Geico car insurance, State Farm car insurance, Travelers car insurance, and Liberty Mutual car insurance. The three neutral non-food related commercials that will remain the same in each condition are commercials advertising Fifth Third bank, Ally bank, and Capital One bank. The specific aims and hypotheses are: 1. Women exposed to a television show with commercials imbedded advertising food will consume more food than women exposed to a television show with non-food related commercials. 2. Women will consume more food when exposed to a television show with commercials advertising "unhealthy" food as compared to a television show with commercials advertising "healthy" food. 3. Women will consume the most food when exposed to a television show with "unhealthy" food commercials and have "unhealthy" snack foods available to consume.
Trial information was received from ClinicalTrials.gov and was last updated in January 2016.
Information provided to ClinicalTrials.gov by University of Tennessee.